It is very difficult to talk about a web portal without mentioning Landing Pages. Yes, that common term that has nowadays become a key element on the Internet, but what does it mean?
Landing Pages are pages specially designed to increase traffic to a website and convert casual visitors into leads, those users who leave their data in exchange for content that interests them. Therefore, they begin to form part of a web portal's database voluntarily and become potential customers of the product or service it offers.
There are two main types:
1. Landing Pages within the web page
As the name suggests, these are the ones that a user encounters while browsing a website, entering one of the categories or reaching the end of a post. Their visual identity is almost always the same as that of the website where they are hosted. They can also be displayed through a search engine, but for that they need to be optimized.
2. Landing Page outside the website
On the other hand, these others are located outside the navigation of the main web page and redirect traffic to it using paid media strategies. It is difficult to find them organically, so to do so it is necessary to perform a search through an engine.
Regardless of the type of Landing Page you need to use, we have some recommendations that will help you get a great result when you create them:
Keep the Call To Action in sight
The Call To Action is the most important point of a Landing Page. Therefore, it must be easy to spot and contain a concrete action related to the objective of the page.
For example:
- Try a free month
- Claim your free trial
- Sign up now!
- Continue
Use a form with few fields
Including a lot of questions in a form may seem tempting, but it is something to avoid: it is likely that, by asking the user for a lot of information, he/she will prefer not to register for fear of providing too much personal data. Keep it as short and to the point as possible.
Create a relationship of trust between you and the user
If the goal is to convince a visitor to trust you and leave their data, you have to work to achieve it. A good Landing Page web design revolves around the Call-To-Action, so in addition to communicating the identity of the website, it should also seek to generate credibility.
Be clear about the value of the Landing Page
Show the user how valuable the content you offer is and how they can benefit from it. When you do this, its importance becomes very clear, something that helps the user decide to accept it.
Avoid distractions
When you omit unnecessary elements and make sure you give a concise message, the task of getting what they are looking for becomes much easier for the user, focusing all their attention on the offer and making the Landing Page achieve its goal.
Be sure to include backup
This is a really key point. When you are looking to build trust, anything goes: implement testimonials from other people who have enjoyed the content you offer to convince new users. In this section you can also implement acknowledgements that the product or service has received for doing a good job. This is especially useful for the public to value its importance and performance.
The good use of a Landing Page can make a difference. Not only in the way it works, but in how it changes the way a web page is perceived by the public. Keep these suggestions in mind and make sure you create one that users can connect with.
